Massimo Dutti opts for equestrian fashion once more in 2017. This year again, as it has done since 1990, the brand will be present in several of the main INTERNATIONAL events held in Spain and abroad under the banner of CSIO (International Show Jumping Competitions). With all the ingredients to make it a fashion leader, Massimo Dutti maintains a presence at these competitions through different types of sponsorship.

Photo by Manuel Queimadelos / Oxer Sport.
Photo by Manuel Queimadelos.

Since 1990, Massimo Dutti has been cultivating a close relationship with elite members of the world of show jumping. For this reason, Massimo Dutti has sponsored these types of events that bring together both LOVERS of all things equestrian as well as the cream of high society, who don’t want to miss the chance to enjoy these sporting events. As well as the privilege of having stores in the best shopping areas of the cities where the events are held, Massimo Dutti makes its presence felt in the TOURNAMENTS using especially themed window displays. For this season, Massimo Dutti makes a 180º turn from its previous collections inspired by the world of show jumping, presenting a capsule collection aimed at millennials, whose interests’ center on technology and new platforms for social dynamism. Events that bring together both LOVERS of equestrian sports and the cream of high society.

The spaces. Pop up Store spaces like this one are set up in the Village Areas at the different events where Massimo Dutti have a special selection of The Collection for Men & Women for the visitors. Photo by Manuel Queimadelos


The goal. To bring the focus of the brand to a type of public which, thanks to Massimo Dutti’s dedication, quality and expertise in the industry, connects and commits them to this sport not just locally but also internationally. With the brand’s inclusion in the Global Champion Tour, these tournaments have become the perfect platform to generate high advertising impact: Large crowds of spectators and wide media coverage of sporting events on top specialist channels worldwide ensure high coverage. Photo by Manuel Queimadelos / Oxer Sport.


The tour. Massimo Dutti’s participation in 2017 spans five countries, with a presence at the top competitions held worldwide, including the Global Champion Tour (Mexico – Shanghai – Madrid – Monaco – Paris) and Furusiyya FEI Nations Cup™ (Barcelona). Photo by Manuel Queimadelos / Oxer Sport.


The sponsorship. With all the ingredients to become a benchmark brand, Massimo Dutti has doubled its efforts to have a larger presence than ever before at these competitions. Massimo Dutti can be seen on an extensive network of fences and marquees. A permanent obstacle has been set up on the circuit taken by the riders and sponsoring one of the trophies that are broadcast in prime time: The Massimo Dutti Trophy. Photo by Manuel Queimadelos / Oxer Sport.


The Little Riders Corner. A special project is developing in the Spanish tournaments. For the children the brand creates a special area, where the kids can have their first equestrian baptism with ponies, to enjoy in special jumping area or to make their own crafts. Everything is managed for Theodora Children’s Charity – Theodora Giggle Doctors are professional performers, highly trained to work in both the hospital and hospice environments, and with children with disabilities. They come from a wide range of backgrounds and bring with them a variety of skills (amongst our team are actors, entertainers, magicians, musicians and singers). Photo by Manuel Queimadelos / Oxer Sport.


The Madrid in Motion Team. For the Longines Global Champions League with VDL we have our Our own team formed by the riders, Leopold Van Asten, Marta Ortega Perez, Maikel Van Der Vleuten, Eric Van Der Vleuten and Gonzalo Añon. Photo by Manuel Queimadelos / Oxer Sport.


THE STORY: Massimo Dutti was founded in 1985. The brand started primarily as men’s fashion business. In 1991, was acquired by Inditex Group, and in 1995 the Brand launched the women’s collection offering a range of styles, from urban, casual to timeless sophistication Over the years, Massimo Dutti has experienced rapid growth by enhancing its leadership in the European market and securing its position internationally, currently counting with more than 780 stores in 72 countries. In 2003, the company launched a children’s line under the brand name Boys & Girls. This collection is gradually being introduced in several countries to stores. At this moment the collections are: Women: Womenswear, Accessories, Fragrances. Men: Menswear, Accessories, Personal Tailoring, Fragrances. Kids: Boys & Girls. The brand belongs to the Inditex Group, one of the world’s largest fashion distributors with more than 7,000 stores in 92 countries across the five continents. Apart from Massimo Dutti, Inditex operates. Fotografia: Manuel Queimadelos / Oxer Sport.

Therese Stub Alhaug
Therese Stub Alhaug


Therese is the editor of Equilife, and is truly dedicated to equestrian sports and horses. She started riding as a little girl, and enjoys her free time with her two horses back home. Portrait interview is her favorite topic, as it has the gift to inspire others through peoples stories, knowledge, training and general life-philosophy, and certainly, their lives with horses.

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