SPOGA HORSE AUTUMN – successful across the board

What are the fashion developments in the international equestrian sport industry? Which trends and innovations are becoming apparent for the 2016 summer season? The trade fair spoga horse autumn that opens its doors in Koelnmesse from 30 August to 1 September provides the answers.

The signs for efficient business and excellent business contacts are extremely positive: All of the famous international brands are among the exhibitors, who have registered for spoga horse autumn. In total, over 420 exhibitors from 33 countries will present what they have to offer in terms of riding fashion, helmets, shoes, boots, saddles and bridles, through to care and feed products, accessories and services. As a result of the higher number of exhibitors, the exhibition space has increased by 5 percent. In addition to the industry showing a united front, spoga horse also impresses with its level of internationality, which has once again increased slightly. “With a foreign share of 80 percent, spoga horse is once again underlining its position as the international trade fair for equestrian sports,” explained Katharina C. Hamma, Chief Operating Officer of Koelnmesse. “In these dimensions, the fact that it is purely a trade fair is unique within the industry. spoga horse offers the international trade visitors the possibility to concentrate completely on the business and offers them a unique overview of the industry, both in terms of quantity and quality,” added Hamma. In addition to the business, spoga horse also focuses on novelties and information: In the scope of the spoga horse award, for the first time in 2015 products and concepts, which set new impulses due to their innovative and communicative competence and sustainability, will be awarded in three categories.

Anyone, who is searching for leather goods from Italy, care products from England or garments for the horse and rider from Germany, will find what they are looking for at spoga horse autumn: From Germany top companies such as HKM, leovet, Passier, Schockemöhle, Sommer, Sprenger, Uvex and Waldhausen will be represented. From Europe, particularly manufacturers from France, Great Britain, Italy and the Netherlands are strongly represented. The list of international exhibitors includes companies like Acavallo, Ariat, Bucas, Charles Owen, Ekkia, Equiline and Harrys Horse/Jansen International. The national and international trade audience of spoga horse thus has the opportunity to groom its existing contacts and establish new national and international business contacts. Besides top companies, there is also the opportunity to get to know young, fresh companies on the market at the ‘Young Innovative Companies’ stand – a promotional initiative of the Federal Ministry of Economic Affairs and Energy (BMWI). As such, spoga horse autumn offers an entire market overview as well as a comparison of the latest products and development in condensed format at one location within three exhibition days.

spoga horse award: and the winners are…
Over the past years, Koelnmesse and its media partner, equitrends, have distinguished innovative products with the Innovation Award fourteen times at spoga horse autumn. The innovative approach and the commitment of the industry no longer purely focuses on the products, but also includes the production and the distribution chain. This is why the spoga horse award was conferred in the three categories Innovations, Sales Concepts and Sustainability/CSR. All of the nominated articles will be presented on the spoga horse award area in Passage 4/5. The opinions of the trade visitors will flow into the final decision of who claims the awards: They can vote for their favourites at the trade fair by submitting a voting card.

Ticketing and Arrival:
Admission tickets for spoga horse autumn can be ordered simply and conveniently from the Ticket Shop athttp://www.spogahorse.de/tickets. A favourable advance sale price applies for orders placed up until 29 August 2015. In this way, trade visitors can save twice: Namely, the admission ticket for spoga horse autumn also serves as a free travel card to and from the fair grounds using the Rhein-Sieg public transport network (VRS).

spoga horse autumn 2015 is open to trade visitors on 30 and 31 August from 09:00 a.m. to 6:00 p.m. and on 1 September from 09:00 a.m. to 5:00 p.m. Further information is available at www.spogahorse.com..

Therese Stub Alhaug

Editor

Therese is the editor of Equilife, and is truly dedicated to equestrian sports and horses. She started riding as a little girl, and enjoys her free time with her two horses back home. Portrait interview is her favorite topic, as it has the gift to inspire others through peoples stories, knowledge, training and general life-philosophy, and certainly, their lives with horses.