From Equestrian design to Fashion design!
After several years experience as a successful chief designer in the equestrian clothing industry, building up a brand with distribution in more than 20 countries, the previous Norwegian equestrian Siv Gunhild Waldeland wanted to explore new fields and open up to a wider market. She was inspired to shift her attention to something all woman and men needs; great denim jeans.
“I wanted to follow my dream, designing great quality jeans to the people of today where the attention to details is well appreciated. The name of the brand had to be in a Norwegian context, due to the true patriot I am. It had to be OLAJENS.”
OLAJENS Denim has a strong focus on designing a good selection of different fits, not only in various leg styles but also waist models. Each piece is individually tailored using the finest denim materials and crafted to the highest standards.
“We believe that great jeans should be designed with passion, manufactured with strong focus and carefulness, offering our customers OLAJENS with true pride. “
The first Olajens collection was developed in 2017, as