COMING UP: Real horse at Spoga Spring Fair

The range of models at spoga horse spring is going to be expanded in a beastly way: For the first time ever from 31 January to 2 February 2016, the exhibitors can namely present their products live on the horse in the scope of the VIP Club.

For the visitors of the International Trade Fair for Equestrian Sports this means that they will be the first to discover the industry’s new products and will at the same time be able to appraise the products’ application. In addition to the VIP Club, the event programme of spoga horse spring offers successful added value in the form of the academy, fashion walk and the Dealers’ Award.


VIP Club: The Very Important Premieres Club commits the exhibitors in advance to present their new products for the first time ever at spoga horse. A commitment that certainly pays off! The VIP Club enjoys media accompaniment in the form of pre-coverage by the trade magazine equitrends. At the trade fair itself, the products will be showcased in an eye-catching special exhibition zone. Every day the exhibitors will be given the additional opportunity to present a product show on the live horse at 1:15 p.m. and at 3:00 p.m. and convince the trade visitors in this way of the advantages of their product. Which products will be presented, will remain a secret up until the trade fair.

Completely without beastly models, the spoga horse fashion walk is equally spectacular. Daily at 12:00 noon and 5:00 p.m. (2 February, 3:30 p.m.) models will be presenting the latest collections in two professional shows. This offers trade visitors the opportunity to discover new brands and labels and convince themselves directly of their quality. The fashion walk has been enjoying ever-increasing popularity since 2014.

Things are a little calmer at the spoga horse academy, here the clear focus is on conveying specialised knowledge. spoga horse has been able to engage top speakers from the industry and the consulting sector, who will present the industry themes to the trade visitors.

fvvrThe emphasis of the spring event lies on online strategies: spoga horse was able to commit speakers from the agencies GROWWW – Growth Communication & Strategy Consulting, MSO Digital and the online platform ehorses, who will be holding lectures on themes such as ‘How can social media be used to improve sales?’, ‘Is one’s own website mobile friendly?’ or ‘Increasing reach for the online shop’.
Furthermore, the themes ‘Additional sales’, ‘Employee motivation and management’, ‘Merchandise management’ and the ‘Presentation of goods” will be addressed.

Whereas the event programme items, the VIP Club, fashion walk and academy take place on all three days of the fair, the REITSPORT-MARKT Dealers’ Award rounds off the first day of the fair, 31 January, with the award ceremony of the nominated dealers at 3:30 p.m. Together with the trade magazine REITSPORT-MARKT (Equestrian sport market), Koelnmesse confers this Award to the best equestrian shop. After the judging session in December, the twelve best shops will be nominated for the Award.

Spoga horse spring 2016 is open to trade visitors on 31. January and 1. February from 10:00 a.m. to 7:00 p.m. and 2. February from 10:00 a.m. to 5:00 p.m.


Therese Stub Alhaug
Therese Stub Alhaug


Therese is the editor of Equilife, and is truly dedicated to equestrian sports and horses. She started riding as a little girl, and enjoys her free time with her two horses back home. Portrait interview is her favorite topic, as it has the gift to inspire others through peoples stories, knowledge, training and general life-philosophy, and certainly, their lives with horses.

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